- On Pageviews and the Work that Culture Does
“New cultural mechanics simultaneously promise to reward our participation and threaten us if we opt out. In the end, consumers are enjoined to do more work to create less substantial works that profit concentrations of capital in which they have no stake.”
- Digital Proletariat: The Spectacle of the “Internet” and Labor's Dispossesion
Our deep enchantment with digital technology relies on its inherent spectacle. From there it devolves into futuristic techno-utopianism, served up cold by way of “hacker superiority” or the hagiography of tech visionaries.